A Guide to Hiring an SEO Provider

If your business has online components (such as a website), SEO is critical to the continued success of your business. You may have the most expensive website in your industry, but without that web traffic (visitors) to those sites it’s really useless. Not just the traffic you need, but the target traffic. A good quality SEO service can provide you with the most relevant web traffic to your website. As a non-expert, this guide will help you differentiate between good and bad SEO providers. There are many of these types, this guide should help you find the best one.

SEO must be implemented in an effective manner to achieve your SEO goals and provide all the important relevant presence on the World Wide Web.

SEO quality is an important investment when it comes to developing a strategy and successful growth.

Improved SEO implementation, makes your SEO efforts completely useless and a waste of money.

6 things to know and understand before hiring an SEO provider:

1) Hiring an SEO expert in Orlando FL should be seen as an investment in your business. You should not see it as a business expense, but as a business strategy and an effective way to improve your business presence in your business segment. Don’t try to start your search with the “buy some SEO” goal. Hiring an SEO provider should be seen as hiring an employee who understands and cares about your business and its online goals.

2) The first page of Google (or search engines) is everything. Few people go to the second page of search results later. Google is very good at being a search engine and people blindly trust Google’s ability to deliver the most relevant results on the first page. Think about how many times you click on the second page. This means that if your business isn’t on the first page, it probably isn’t better off anywhere. The top spots on the first page get the most clicks, which decrease as you move down.

3) Keywords ‘big’ aren’t everything. It’s better to be on the first page with a few keywords, rather than trying to rank the most important words that aren’t on the first page at all. For example, the accounting firm in Preston cannot be the key word in the highly competitive ‘accountant’ competition (unless they have a lot of SEO budget and time to wait for the rankings); but the same company could reasonably rank higher in the keyword ‘Chartered Preston accountant’. A good SEO provider should research the keywords that can really rank your business on the first page, as well as the keywords that have enough search volume to match your business to try to rank.

4) SEO is all about beating your competition. There is no guarantee from search engines to tell you that you will get on the first page of Google if you do certain things. Simply put, SEO works like this:

Search engines have their own rules; Compliant networks, by giving search engines what they want they will find that they get good search results. The only difference between you and the highest search ranking scores is your competition. Not your real business competitors, but your online competitors. The websites that currently rank highest in the keywords you are looking for are your online competition and you need to reach the top positions. Some keywords will be easier to rank for, others will be more difficult. Only your online race indicates what will be the case for each specific word. A good SEO provider will research the competition for each of the keywords. Then, after identifying the most effective keywords for your business segment, it should be implemented according to the top third number.

5) On page and off page SEO.

Search engine optimization is a complex science that is evolving forever, but in order to reasonably interview a prospective SEO provider, you need to understand that there are two types of SEO.

On-page SEO refers to factors on your website that affect your SEO (keywords, usage, page titles, external links, internal links, etc.).

6) Increasing search engine rankings does not necessarily mean an increase in leads and sales. Everything your SEO service provider can do to improve your websites, videos, Google sites, articles, blog posts, etc. improves search engine results. They cannot guarantee an increase in sales or leads because that factor is determined by your sales pitch. It’s not the job of an SEO provider to ensure that the extra web traffic you get is converted into more leads or sales. Your website needs to convert your potential marketing visitors, which is something a marketing consultant should address.

The main differences between ‘good’ and ‘bad’ SEO providers

Good SEO providers know and understand the above points. You can judge this by the answers they give to the questions in my next article.
Good SEO providers want to build a solid foundation and SEO plan relevant to your business, with keyword startups and market research (competitors). They often insist, even if the prospective client does not see the need. Sometimes a good SEO provider will refuse to work with a client who doesn’t want to do the basics because they know they probably won’t give the client the results they want without it. A good SEO provider wants to put results as their top priority. Often the customer will say “but I’ve already done the keyword research myself”. Many potential customers sit for 5 or 10 minutes writing down all the keywords they think are relevant to their business, and then think they’ve already done the keyword research they need. Keyword research is a really long, arduous process.

Good SEO providers use responsible SEO techniques such as site focus on SEO, maintain backlink quality, improve quotes, help with social sharing, ensure good user experience, and so on.

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By Cary Grant

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