Product packaging is crucial in a retail space that is becoming increasingly competitive. With consumers now having numerous choices for any single product, you want them to choose your product every time. Additionally, you want to give them a great experience when unboxing your product, especially if you are in the tech space or sell products in boxes instead of the traditional flexible or plastic packaging. In this article, we will be looking at some ways to make your products stand out so that customers choose them all the time.
Keep It Simple
People do not have as much time as they used to for shopping as they did in the past. Because of this, many of them will not bother with products with sophisticated designs or small print that forces them to squint when reading what is written on your packaging.
Packaging that is clear, easy to understand and tells them what the product is without them having to strain is the better option. If you are going to use intricate designs and patterns on the packaging, use them in the background and keep the space where the text is clear so people can read it easily.
Use Foil Stamping
Foil stamping has been around for a very long time, and it is hard to understand why many businesses do not do it because of how distinct it makes your packaging material. Foil stamping uses pressure, heat, dies and foil to create distinct packaging patterns.
Although silver and gold have traditionally been used for the foil because they are safe and have a sophisticated reputation, other materials and pigments are used in today’s processes.
Once the material is prepared, the foil is placed on the material and the ice is heated up. These days, many companies use a copper stamping die with the right design because copper can withstand heat better than other metals and recuperates quickly. The copper stamping die holds the image or message that is to be etched or embossed on the material, also known as the substrate.
Once the die is hot enough, it is placed on the foil and pressure is applied to the foil and the material so that they bond in the shape of the design etched onto the die.
Foil stamping makes your packaging look more elegant and sophisticated, can be used alongside other printing techniques, is friendly to the environment and establishes your brand as high-quality.
Use Color Creatively
Keeping things simple does not mean your packaging has to be boring. Using splashes of color and unexpected design can elevate your products so they stand out more.
If you are having a hard time finding the right balance, you can always find inspiration by looking at what other brands in your segment or industry are doing. Just be careful not to copy other businesses’ designs, as that could ruin your reputation.
You need to think about the color themes and palettes you use carefully. While the right colors will make your product stand out, the wrong ones could sink it. Each color has a specific meaning and evokes different emotions in people. For example, shades of orange or yellow are great for products where you want to seem fun, youthful and energetic, darker shades make your product seem more serious and sometimes somber.
Understanding your target audience, your brand messaging, and what you want your products to say about you and your customers will help you choose the right colors for your product packaging.
Avoid Generic Designs
There are a lot of businesses using minimalism to make their products stand out. Minimalism is great, but not when it makes your products look too generic. When you lean into minimalism, you are looking to avoid grand designs and instead let the text and copy on the packaging do the marketing for you.
Instead of just adding some text to the packaging and leaving it at that, think carefully about the fonts you will use, their sizes, how each of the different batches of text will be designed and where they will be placed. Also, give your blocks of text enough breathing space by using negative space creatively.
Make Use of Images
If you decide not to go with a minimalist design, adding images to your design can help them sell better. Use the white background on the packaging to help the images stand out. If used correctly, messages can even eliminate the need to use words on the packaging, except for important information required by law.
Packaging design is an essential part of marketing and can make a significant difference to your products’ sales. Think carefully about the design, keeping in mind your business, its voice, your ideal customer and the latest design principles.