While Fulfilled by Amazon (FBA) is a big part of the Amazon marketplace, not all sellers on the platform go this route.
This article will cover what third-party seller accounts are and how they work on the Amazon marketplace.
What Is Amazon Seller Central?
Amazon Seller Central is the interface that is used by merchants to sell their products directly to customers.
An Amazon Seller Central account is considered a marketplace or third-party Amazon seller. This means that the seller’s products are listed for purchase on the Amazon marketplace along with other sellers who are also selling the same or similar products.
The Amazon seller is responsible for setting up and maintaining their seller account. They must also manage all aspects of their sales, including shipping, customer service, returns, and more.
Amazon offers both individual and professional seller accounts. The individual accounts have no subscription fees, but they do charge per sale fees. The professional seller accounts require a monthly subscription but have lower fees overall.
Most businesses will opt for the professional seller accounts as it offers analytics and marketing tools to help them grow their sales more efficiently. If you plan to scale your amazon business, then a professional Amazon seller account is required.
Benefits of Amazon Seller central
This is your opportunity to communicate directly with your customers.
Product Reviews You can utilize Amazon’s seller rating system to your advantage and generate positive reviews to boost sales and conversions.
Flexible Logistical Options Amazon offers a variety of logistical options depending on the type of product you sell. FBA is the best option for most sellers, but it is not one-size-fits all.
Advertising Options Amazon advertising options are limited, and it can be difficult to gain traction without the right strategy in place. However, advertising through Seller Central does have its benefits like increased visibility in search results and a lower cost per click.
Amazon Seller Central can be a great channel to sell on if you are looking for a new way to reach customers and grow your e-commerce business.
Amazon is one of the most popular sites on the internet, and its customers spend more money than any other online shoppers.
By selling through Amazon Seller Central, you’ll have access to all of these customers, and you won’t have to work as hard to attract them since they’re already coming to Amazon.
It’s also much easier to get started selling on Amazon than it is to open an e-commerce store, so you can start making sales quickly.
is Amazon’s wholesale website. In other words, it is Amazon’s way of buying directly from manufacturers and distributing their products to customers.
This process differs from selling on Amazon Seller Central, as you are acting as the supplier to amazon and selling your products directly to Amazon in bulk.
To get started on Vendor Central, you must receive an invitation from Amazon first. This is because Vendor Central is designed for brands with established reputations that can provide large quantities at a low price.
Once you have been invited by Amazon, you will be able to sell on Vendor Central. This means that you are responsible for packaging and shipping your product to Amazon’s fulfilment centres, which Amazon then distributes to its customers.
You will also have access to other benefits such as marketing on the site that attract customers away from your competitors’ listings.