Marketing any event is not an easy task. You need to put in a lot of work, and you might even end up with a sense of overwhelm. Luckily, there are some tried and true strategies that can help streamline the process of marketing your event.
This article will take the guesswork out of marketing so you can focus on other things like creating a compelling pitch for sponsors or making sure your website is ready for the traffic your event will bring in.
Market Your Event Using SMS Marketing
One great way to get started is by using text marketing Canada. SMS (short message service) marketing is an effective way to build up your list of contact information and promote your event. It’s not just for businesses, though. You can use this method to get the word out about a social cause you are passionate about or a new roofing product you have available.
Importance of Digital Marketing: 6 Reasons Why Digital Marketing Is Important
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.
So, why is digital marketing important? By investing in digital, you will help your business grow.
Getting People Hungry for the Event
The first step in marketing any event is getting people excited about it. You need to let them know that your event is coming and why they should attend. Text messages are a great way to get people hungry for your event.
You can text potential attendees with reminders of the date of your event, an exclusive offer, or a special opportunity to be one of the first to find out what’s happening at the event. Texting is effortless and will help you reach those who may not have seen you post on Facebook or Twitter about your event.
Building Your Network
One of the first things you should do is build your network to include all of the people who are planning on being at your event. This will help you create a buzz about the event before it even happens. One way to do this is by creating an event page on Facebook to invite people. You can use this page as a place where people can share their thoughts, opinions and questions about the event. You should also make sure to invite all of your friends who might be interested in your event, including any groups they might be a part of or Facebook pages they follow.
This is a great way to increase visibility for your event and reach out to new potential attendees. And, since social media is so popular, you don’t have much of an excuse not to build a network and start telling people about your event now!
Identifying Your Audience
The first step in any event marketing strategy is to identify your audience. The audience for your event will have a crucial impact on how you market it. You need to know what they want, what they like, and what they respond to.
Some examples of your potential audience include:
– People who love live music
– People who enjoy food festivals
– Homebuyers who are looking for information on the housing market in Vancouver
You can find this information by doing some research online, talking with other people in your industry, or even surveying your own customers if you’re already running an event. No matter how you get the information, always be sure that it’s accurate.
If you don’t do this step properly, you might end up spending lots of time and money on something that no one really cares about!
Creating a Compelling Pitch for Sponsors
It is important to have a compelling pitch for sponsors. This should be one of the first things you tackle when marketing your event. You will find many benefits to having this in place before anything else.
First, it gives you an idea of how much money you can expect to raise. It also helps establish goals as well as deadlines that you need to meet in order to do well.
Second, it gives you an outline for how your event will look at the end. It allows potential sponsors to be able to see where their money is going and what their investment will produce for them. If you establish goals with deadlines, it also makes sure that everything is always on track and leaves no room for confusion or misunderstanding.
Third, it lets your sponsors know what they are getting out of becoming a sponsor. It provides certainty when they know that their investment is going toward something concrete (like booths or advertising) and not just general funds like they would be if they donated.
Lastly, it sets expectations between the sponsor and the event organizer because there is no guessing game about what will happen next when they are both on the same page from the beginning of planning stages onward!
Rethinking Your Website
One of the most important things you can do to get your event noticed is to make sure your website is optimized for mobile viewing. If your website isn’t optimized, you’ll lose out on a lot of traffic. Studies show that over 51% of internet users are accessing the web through their smartphones or tablets, and many will be looking for events like yours.
In order to be on the safe side, you should make sure your site is responsive across browsers and devices. This means it will be easily searchable on any mobile device and offer a fluid user experience.
Another thing you should think about when marketing your event is how much information people want on the front page of your site. Your homepage should ideally have an overview of what the event is about in addition to a quick description with some key points. There are plenty of different ways to explain what your event is all about: from what it’s like to who it’s for or why people should attend. Put together a one-page summary that includes all the important details so people know exactly what they need before clicking through for more information.
In this article, we discussed the importance of text marketing in Canada and how you can use it to build momentum for your event.
Since marketing your event is a multifaceted process, it is essential that you have a marketing plan in place. The best strategy is to create a well-defined strategy that utilizes all the available avenues to promote your event.