Social Media – Share and Share Alike

When running a business you want to speak and appeal to as many audiences as possible Y2MATE. This is especially true if you are also a serial blogger. You want to promote more page views and get people to talk about you or the products and services you offer: this applies whether the market uses regular channels, using a social media platform, or using a combination of both. An easy way to get rid of this message is using social media sharing buttons. Unfortunately, some people are shocked at the prospect of using these: for fear of complex business and special tech-savvy savings. The thing is that there is no need to be really scared. It is quite accurate as long as you adhere to certain basic rules.

If you feel out of place, it is probably best to use a hosting service, such as ShareThis or AddToAny. These services will place a consistent line of buttons that look the same on your blog or website. The beauty is that there is a limited amount of code you will need to add and they have a very good look. If anything goes wrong they do not have the same independent effect as a separate Facebook or Twitter button. Somehow, I think it is a trade-off: if all you want is a set of function keys that are easy to install and have sensible analytics functions then this is your choice. If you want something more, it is not.

The next option is what you might call a selection and mixing service. If you select this option, all you will download will be the share buttons for applications related to your business. There’s no point in downloading buttons that can’t be used, right? Other than that, this covers the page unnecessarily. Certain app buttons will cater to specific audiences, but usually Facebook and Twitter work well for all types of content. LinkedIn is great for work ethic and Stumbleupon is ideal for casual and social audiences. At the end of the day, it’s all about horses and lessons: use what works best for you and your business.

Finally you need to decide where to place the buttons Picuki. They will have to look big enough to stand out, but that doesn’t mean they have to be big. There may be some consensus that greatness is great, but that is not the case with social media buttons. Sometimes the big one is brash and has a little bit of the ‘blingy’ side. Make them big enough to be seen, but try to keep them as smart as possible so as not to disturb and disrupt the message you are trying to send. Where you put the buttons is also debated. Some may suggest that it be placed at the top of the page so that users can quickly see it. Some suggest, especially on pages that include long blogs or articles, that the icons should stay at the bottom of the page. There is no answer to all of these, I fear: it depends on your particular website and your needs. No matter where you put the buttons, the important thing to remember is that they should be clear. No one wants to click on them or drop a page on them. If it is difficult to find them, then you will lose the browser and the possible evidence.

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By Cary Grant

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