There are about 2 million mobile apps on the App Store and 2.2 million apps on the Play Store and some alarming statistics show that only 25% of downloaded apps are used once every six months.
Too much, too good, too lost
To emphasize the irony of the many apps in the various app stores, an ad campaign created a slogan: “There’s an app for that.” Until recently, there was a phase where the productivity and popularity of any platform was determined by the number of mobile apps available on the market. This had led to Microsoft’s marketing strategy to attract more mobile app developers to its Windows Phone platform so that it could quickly reach the 1 million mark! BlackBerry lost the race due to its reluctance to blend in with the crowd and although it made a valiant effort to save the day by making its popular BlackBerry Messenger available on Android and iOS platforms, the app lost its charm in front of the gigantic crowd. whats up whatsapp.
The application fatigue factor
The problem with any new phenomenon is that people go overboard, so for every 50 new apps launched in the app store, one may be successful. As of May 2015, more than 54,000 requests had been submitted for publication on the iOS app store. However, not all applications have features or functionality that arouse the user’s interest. Smart devices are also becoming more sophisticated with built-in technologies like NFC, high-resolution front and rear cameras, and smart device integration. Therefore, consumer expectations are also experiencing great sophistication and it is imperative that Mobile App Development Experts in Florida adapt to these growing expectations.
For example, iOS 10 comes with HomeKit, which opens up a wide avenue for home-based iBeacon apps to maneuver the various home electronics. As with all products, only an app that adds value to the user’s life survives relentless competition. A good quality app with a fresh outlook and new features will perform well and gain ground. The value can be entertainment, novelty, create a need where there was none, provide a logical use of new technologies, among other things. Industry experts, mobile app developers and app development companies reiterate that the quality and value of apps remain the key success factor. Any new application that does not cross the threshold is doomed to fail.
Proper and suitable functions
No matter how many features an app may have, only a handful are used regularly, while some are not used at all. Many features simply cause information overload, or what is better called “white noise”. Just as people see TV commercials as a break to do work; the unused function is in the same state where it is seen as an aspect of the application that can be ignored. A smart way to handle features and pique user interest would be to release it as part of an update.
Particularly in the case of social networking applications, industry experts believe that application developers should analyze what is essential and re-examine the effective use of mobile devices before integrating new features. A startup, HI-FI, has launched an app that studies app fatigue and analyzes negative social media trends. The app helps identify unnecessary features and collects information to help users set up their own personalized menus based on their interests. This will help users save time with a user-friendly interface. The app will play the role of a universal remote control, the manufacturers claim, and has already attracted many buyers in the market.
Where is the profitability?
Mobile app development remains a profitable avenue as the future will be defined by apps and mobility. The mobile app development cost was between $37,913 and $171,450. However, this amount has been drastically reduced to $150 in North America and the lowest is $26 for an Indian developer. In addition to the competition, even evolving technologies have helped drastically change development costs.