You may not think of Facebook as new and fancy anymore. But its popularity is undeniable. More than 2 billion active Facebook users each month, 1.37 billion actively use social media every day.
Therefore, it is no wonder that many people and companies are trying to make money on Facebook. With such a large potential audience, it makes sense.
However, making money on Facebook can be tricky. Facebook is so big that it’s hard to stand out from the crowd. This is especially important when Facebook now only shows selected posts in your personal feed. In fact, the status you like to create and upload to a business page can reach less than 2% of your followers.
Every time someone opens a Facebook feed, the Facebook algorithm goes through four steps to determine which posts that person should show.
Inventory: The algorithm analyzes all the current statuses shared by this person’s friends and the pages they follow.
Signals: Then examine the full range of signals based on the user’s past behavior. These include banners, average time spent on content, post engagement, tagging and comments, post usability, and many other signals. An important signal from the point of view of monetization is the evaluation of the situation of the people, because the algorithm is more important than the posts of the page.
Prediction: Signals tries to predict how the user will react to a certain story: share, comment, read or ignore?
Score: The algorithm generates a relevance score for each post based on the signal and its predictions.
As Facebook collects user feeds, only posts with the highest relevance rating are displayed.
We’ve already shown how Face book’s own Instagram uses a similar scheme to defeat Instagram algorithms without cheating.
How to earn money on Facebook $500 every day [Easy Step by Step Guide]:
Are you a company, influencer or a normal person?
Facebook is above all a social network. An online place where people can meet, interact and share common interests. This is one of the reasons why posts to a person’s personal account are more important than posts to a page.
Companies should always remember this. Spreading information on Facebook is always easier than for companies.
But it is not so clear.
If you only have a few friends on Facebook and you can’t share content deep enough to keep posting, you can’t spread the message and it will spread virally.
On the other hand, if you can attract a lot of followers and keep in touch with them regularly, their posts will appear in many people’s news feeds.
Therefore, the best way to get people to hear from you is to build a support base to the point where they see you as an influence. At this point, making money on Facebook is easy.
However, you cannot completely ignore your corporate account. When your business manages your account properly and regularly posts high-quality content, Facebook recognizes your effort and increases your Relevance Score.
And of course there are Facebook ads. This will help further expand the reach of your posts. I recently looked at the cost of Facebook Ads (the actual cost of running Facebook Ads).
First, increase your audience
The reason influencers are successful on Facebook is because they are already gaining followers.
You should gain experience on Facebook by sharing several great posts, including interesting links, images, and updates. To be truly successful as an individual, you must develop an interest that allows you to be recognized as an expert.
Businesses can choose to market to invest $100 make $1,000 a day, but may want to somehow build their presence on Facebook. Over time, they can use it to help people identify them as experts in their niche. Starbucks shows how well it does with 37 million followers on its site.
The main purpose of Facebook fan pages is to provide a place where people can meet you. If they like your content, they will respect you. Over time, it means they trust you. And finally, they may want to spend money to buy you something.